I built a business plan tool because most business plans are created backwards

A lot of people start a business with an idea, some motivation, and maybe a rough estimate of how much money they could make.

Then, at some point, they’re told: “You need a business plan.”

So they open a template.

Executive summary. Market analysis. Competitors. Financial projections. Strategy.

And suddenly, they’re expected to answer questions they haven’t actually explored yet.

That’s the problem I wanted to solve with Evaltrum.

I don’t think a business plan should simply be a document you create at the end of the process. It should help you think through the business while you’re building it.

So instead of starting with a blank document, Evaltrum starts with structured questions about the project: the idea, target customers, positioning, offer, pricing, competition, strategy, costs, revenue assumptions and financial needs.

The goal is simple: turn an idea into something you can actually challenge.

Because writing “my target market is growing” is easy.

Understanding who your customers are, what alternatives they already have, why they would choose you and whether the economics make sense is much harder.

That’s also why I didn’t want Evaltrum to stop at business plan generation.

I started building tools around the decisions behind the document: market intelligence, SWOT analysis, project structuring and financial thinking.

The business plan becomes the output of the reasoning, not the starting point.

There’s another thing I wanted to change: accessibility.

A founder can spend thousands on consulting or spend days assembling research, spreadsheets and templates before even knowing whether an idea deserves that level of investment.

I wanted to create something between a basic template and expensive consulting: a structured environment where an entrepreneur can go from an early idea to a professional business plan much faster.

And some tools are available for free, because I want people to be able to test and structure an idea before deciding whether they need the full product.

I’m still building Evaltrum, improving the experience and figuring out distribution. SEO, content, product discovery and getting the first customers are probably as challenging as building the product itself.

But one principle has stayed the same since the beginning:

A good business plan shouldn’t make a bad idea look good. It should help you discover whether the idea can become a good business.

That’s what I’m trying to build.

I’d be curious to hear from other founders: when you started your business, did you actually build a business plan first, or did you figure out the business and document it later?