I built a content engine that remembers your brand voice — just launched, looking for honest feedback

I spent 9 years running a brand design studio in London. The work was good — Four Seasons, Soho House, Mandarin Oriental. But here's the thing nobody tells you about running a small studio: the work that wins clients isn't the design. It's the content. LinkedIn posts, blog articles, X threads, newsletters, Instagram — the constant drumbeat of showing up online so people remember you exist.

I was spending 6+ hours a week on it. And like most people, I started using ChatGPT to speed things up. It helped — for about 20 minutes. Then next session, it had forgotten everything. My tone, my audience, my style, what I'd already written about. Every single time I was re-explaining my brand from scratch. And the output was... fine. Generic. It sounded like AI, not like me.

So I built something for myself.

It started as a simple internal tool — just a way to generate content that actually remembered how my brand speaks. I set up my tone of voice, my values, my audience, pasted in examples of my best writing, and connected it to a vector database so every piece of content I created became part of its memory.

The more I used it, the better it got. It stopped sounding like AI and started sounding like me. I was producing a week's worth of content in 30 minutes instead of 6 hours.

A few people saw it and asked if they could use it. So I turned it into a product.

That product is Salvo.

Here's what it does:

→ You teach it your brand voice once (or just paste your website URL and it figures it out automatically)

→ You drop in any idea — a rough thought, a paragraph, a bullet list, anything

→ You pick a platform — LinkedIn, X, blog, Instagram, Substack, or email

→ Salvo generates polished, platform-specific content in your exact voice

→ Want it on another platform? One click to repurpose

→ Every piece you create goes into its memory, so it keeps getting smarter

The key difference from ChatGPT or Jasper or any other AI writing tool: Salvo never loses context. It remembers your brand voice permanently and it remembers every piece of content you've ever created. So it avoids repetition, builds on your existing themes, and actually sounds like you — not like AI.

I launched this week. Two early users so far. One told me it's "inspiring him to produce content again." The other gave me feedback on the onboarding being too intense — so I shipped a website scanner that sets up your brand voice automatically from your URL. That update went live the same day.

It's free to try — 15 generations per month, all platforms, full brand memory. Pro is £29/month for unlimited generations and extra features.

I'd genuinely love honest feedback. What's missing? What would make you pay for this? What would stop you from using it?

usesalvo.com