I built a curated AI tool directory powered by automation — here's why and how

Over the last few months, I’ve been building Hey It’s AI — a curated directory to help founders, creators, and small business owners discover the best AI tools to automate tasks, create content, and grow their businesses.

With AI tools launching every day, the space is chaotic. Some are amazing, others are half-baked — and most people don’t know where to start. I wanted to fix that.

I designed the site from scratch and built in automation that:

• Creates daily blog posts using Make + OpenAI (use cases, tutorials, and tool features)

• Updates listings with fresh content

• Allows founders to submit and promote their tools easily

My goal was to make the discovery experience both helpful and honest — no clutter, no spammy ads, just useful tools and content that gets to the point.

It’s still early, but I’m excited to keep improving it. Next steps:

• Sharpen content quality and categories

• Build more use case-based filters

• Grow community and collaboration with AI tool founders

If you're working in the AI space — or building something similar — I'd love to hear what you've tried, what worked, and what didn’t. Always open to feedback, partnerships, or just connecting with fellow indie builders.