Hey Indie Hackers 👋
A while back, I launched Tots-ally Prepared [totstallyprepared.com]
— an all-in-one daycare management app built to help early educators plan lessons, create meal plans, and organize daily activities without needing five different tools.
I thought I nailed it. Turns out, I built something so feature-packed that it started intimidating the very people it was designed for. 😅
Here’s how that happened — and how I fixed it.
🧠 The Idea
I’ve always admired daycare teachers. They do everything — teaching, cooking, managing behavior, communicating with parents — all while running on caffeine and patience.
When I looked around, most childcare software felt corporate, clunky, or just too expensive.
So I set out to build something lightweight but powerful — something that:
Combines lesson planning, nutrition tracking, and activities
Is easy enough for non-tech-savvy users
Helps teachers focus more on kids, less on admin work
That became Tots-ally Prepared.
🚀 The First Launch (aka “The Smart App Nobody Could Use”)
When I first released it, the response was... polite.
People loved the concept, but the feedback was consistent:
“It looks great — but I don’t know where to start.”
I had built an app that did too much, too soon.
The UX was efficient, but not intuitive. It wasn’t fun.
Teachers don’t want to “learn software.” They want to use it.
That realization hit me hard.
🔧 The Redesign: Making It Human Again
So, I went back to the drawing board with one goal:
Make it feel like a helpful coworker, not a dashboard.
I rebuilt the onboarding experience and added:
Icebreaker questions — to make mornings more fun and natural for teachers and kids.
An improved knowledge base — easy-to-read, visual, and not overwhelming.
A friendlier tone throughout the UI — less “corporate,” more “we got this.”
The app instantly felt lighter and more human.
📈 What Changed
After the redesign, engagement improved noticeably:
It was clear: simplicity wins.
💬 What I Learned
1️⃣ You’re not building for yourself.
My “perfect” app wasn’t perfect for the people who actually needed it.
2️⃣ Personality matters in software.
The tone, the flow, the little moments — they all create emotional trust.
3️⃣ Feedback early, feedback often.
My biggest mistake was waiting until post-launch to gather user input. If I’d run low-stakes usability tests sooner, I could’ve saved weeks.
🧩 What’s Next
I’m currently adding a few more educator tools (templates, AI-assisted lesson planning, and a community content hub).
For now, the app is free to try at totsallyprepared.com
.
If you’re building for a niche audience like teachers or parents, I’d love to hear how you handle the balance between features and simplicity.
TL;DR
Built a daycare app → too complex for users
Simplified the UX + added icebreakers + improved onboarding
Learned that empathy > features
👇 Your Turn
If you’ve ever built something your users found too smart for its own good, how did you simplify it without dumbing it down?
Would love to swap stories (and maybe UX war wounds).