I built a decision intelligence tool for SMB owners — just got approved on the Shopify App Store (and it works for any business)
I've been building MatIQ for the past few months.
The idea is simple: most small business owners make big decisions alone, based on their gut, with no data and no advisor. Should I run a discount this weekend? Should I hire someone? Should I raise my prices? They guess. Sometimes it works, often it doesn't. MatIQ aims to simplify this for business owners in an intuitive way.
MatIQ works like this:
- You describe your decision in plain language
- As required, it asks up to 3 smart questions to understand your context
- It gives you a clear verdict — GO, REFINE, or DON'T — with specific reasoning
It works for any business type. Ecommerce, restaurant, SaaS, freelance, retail. Any decision.
Just got approved on the Shopify App Store. Also live at getmatiq.com for anyone to try without a Shopify store — no signup needed.
Would love brutal feedback from this community. Specifically:
Is the value prop clear from first use?
What would make you actually come back to it?
What's missing?
Look forward to learning and evolving!!
Try it: getmatiq.com
The core idea is strong, but I’d be careful with the “works for any business” framing. The sharper wedge is not general decision intelligence. It is giving SMB owners a second brain for decisions they normally make alone, under pressure, with incomplete context.
The GO, REFINE, or DON’T output is good because it makes the product feel decisive instead of advisory. I’d probably lean harder into that. Small business owners do not want another dashboard or chatbot. They want confidence before making a pricing, hiring, discount, inventory, or growth move.
One thing I’d watch is the MatIQ name. It has the “IQ” logic, but it may feel a bit tool-like if this becomes a broader SMB decision platform. A cleaner SaaS-style brand like Beryxa.com could carry the intelligence layer more seriously if you expand beyond Shopify.
Really sharp points, thank you. The "works for any business" framing is something I've been going back and forth on. You're right that it dilutes the message. The emotional hook is closer to "the second opinion you never had before making a call alone". Also the framing feedback is super useful and I'm going to rework the headline copy based on it.
That “second opinion you never had before making a call alone” angle is much stronger.
That is not just headline copy. That is probably the category.
Small business owners are not buying “IQ.” They are buying confidence before a risky decision: pricing, hiring, discounts, inventory, cash flow, growth.
That is where I think MatIQ may become the constraint.
It explains intelligence, but the product you are describing is more serious than a clever IQ-style tool name. It is closer to a decision layer for SMB owners.
If you build the new positioning around confidence, but keep a name that sounds like an analytics/IQ utility, you may end up with the same problem: the copy says “decision support,” but the brand still says “smart tool.”
That is why Beryxa.com came to mind.
It feels cleaner and more serious for a SaaS decision platform, and it gives you room beyond Shopify or one use case.
MatIQ can work for testing, but if you already feel the bigger promise is “second opinion before the call,” this is exactly the stage where securing the right brand matters before users and copy get too attached.
I have access to Beryxa.com, so if that direction feels worth exploring, happy to keep it founder-friendly and simple.
The value prop is clear. The friction point I'd watch: the tool asks 'what decision are you facing?' but most SMB owners don't know what their relevant context even IS before they can answer well.
Example: solo consultant asks 'should I raise prices?' MatIQ asks smart follow-up questions. But the owner has to manually recall -- which clients are price-sensitive vs. not, what % of MRR is at risk, how full their pipeline is. That context exists in their business, it just isn't assembled anywhere.
The honest answer to 'what would make me come back': if the context questions could pre-fill from my actual ops data. Right now the decision happens in a vacuum because the operational picture is fragmented across Stripe, a spreadsheet, email, and a Notion page nobody updates.
This isn't a MatIQ problem specifically -- it's the upstream problem most solo operators have. Their 'decision data' lives in 5 disconnected places, so every decision still requires 20 minutes of manual context-assembly before any intelligence tool can help.
I've been building a connected ops layer for exactly this reason -- linking client data, project status, revenue, and weekly priorities into one place so 'should I raise prices?' becomes a 3-second lookup instead of a gut call.
The Shopify angle is smart because ecommerce owners actually have connected data (through Shopify itself). The harder problem is solo service businesses where nothing is connected by default.
Good launch -- curious how you're thinking about data sources long term.
This is exactly the right diagnosis and honestly the most useful comment I could get on launch day. Thank you so much.
You've identified the core tension: decision intelligence is only as good as the context feeding it. Shopify was deliberately first because it's one of the few places where SMB data is there — orders, products, inventory, pricing history all in one place.
The long-term vision is exactly what you're describing — connectors to wherever the merchant's data actually lives. Stripe for SaaS, QuickBooks for financials, even just a structured intake for service businesses. The decision engine is already platform-agnostic by design; the connectors are the next layer.
Would genuinely love to compare notes on what you're building. The ops layer and the decision layer seem complementary.