
I’ve been a solopreneur for years — and the harshest truth I’ve learned over the years? Too much of freedom kills your dreams. And sadly, It’s not just your daily productivity that takes a hit. Deadlines slip, you spend too much time on the unnecessary details and tasks feel overwhelming or paralysing, especially you have ADHD. As the Parkinson’s Law says: "Work expands to fill the available time” and longer projects tend to prove it, more often than not.
I often found myself wishing for the discipline an office brings, just without the part where I’m building someone else’s dream instead of my own. That is the reason why I built Hocus — a mindfulness and productivity system that gives solo-workers the structure and accountability of an office, helping them stay focused daily and stick to long-term goals.
Think of Hocus as a mock virtual office for solo workers — with all the structure you need, and none of the things you hate.
It’s built on two simple yet powerful ideas:
An “Accountability Boss” — Not just an accountability partner, a real trained expert who will draft a personalised plan to improve your overall focus and productivity, would do upto 3 daily check-ins (Morning, Mid-day & Night) to make sure that you’re sticking to your to-do list and daily screen-time limits, and evaluate your growth each week, to check progress and find pain-points.
If you’ve ever tried a personal trainer or a dietician in the past, you would know how much of a game-changer external accountability and proper guidance can be.

You commit to working for a certain number of hours of deep work at a stretch and the supervisor makes sure that you stick to the commitment, without wasting time on social media. It’s particularly helpful for those who struggle to focus on tasks for long durations at a stretch.

It’s designed to keep you focused and productive throughout the day — so you don’t lose track of time or feel overwhelmed by a growing to-do list. Plus, everything is on your terms: your pace, your goals and your version of progress.
It’s an interesting idea, but let’s be honest, we’ve all tried some version of it in college or signed up for those accountability apps, but none of them have worked. So, what makes this special?
In most cases, any form of external accountability gives impressive results and you have a good streak of a few days, weeks or in rare cases, maybe even months. However, there are certain inevitable issues with those systems which show up eventually, derailing you from your disciplined routine and going back to it feels much harder than before. Let me list out a few ways in which I have tried to address some of those issues -
Here’s a fun little feature we’ve included: a confession box where you can admit to not being totally honest about your past performance — no need to say it directly to your Accountability Boss.
If you were productive in your early years, but lost your discipline once you got more freedom in university or work, Hocus could be just the right system to bring back the work ethic that you once had.
If you’re working on an indie project, Hocus can help you ship faster by structuring your day around focused work blocks. It enforces deadlines so you don’t get stuck chasing perfection or wasting time on the wrong things.
it also helps improve attention and mindfulness — and it’s flexible enough for personal, health, or financial goals too.
If you just want to give it a try, here’s a simple, no-nonsense guide to get started:
→ Fill out our short questionnaire answering a few things about yourself, your goals and the kind of Accountability Boss you would prefer. We would assign the best suited expert to guide you with the process.
→ Once you're onboard, Your accountability boss helps you devise a suitable routine for yourself and you set your goals for the day. If your goals are too vague or unspecific, they will assist you writing better SMART (Specific, Measurable, Achievable, Relevant, and Time-Bound) goals.
→ You set targets for Mid-day & Night check-ins. If you miss your Mid-day targets, your accountability boss will motivate you to catch up.
→ You can join virtual workrooms where our supervisor will ask you to commit to a certain number of hours of work and screen-time. You can also set custom goals or targets. If you miss your targets, you’ll be asked to explain and lose some points (we’ve added a fun layer of gamification — full details on the website).
→ There are bunch of other fun features for mindfulness and productivity, you can choose which ones work the best for you.
Here’s the part which makes Hocus truly stand out: Hocus isn’t just about task completion.
It trains you to be fully aware and mindful, not only in the moment, but also of how you spend your time, energy, and focus. With our expert-led approach, you will be able to identify the biggest pain points in your focus and how you can tackle those, while inculcating daily habits to increase your overall mindfulness such as:
This is what makes Hocus different from productivity apps that push you to "grind harder." It’s sustainable focus, not mindless workaholism.
If you’re solo — building, freelancing, bootstrapping, creating — you already know how easy it is to lose time to distraction, drift, or decision fatigue.
Hocus gives you the required gentle structure, shared presence, and mindful accountability. It’s not rigid. It’s real. And it works.
You don't need more magical productivity tools. You need something that helps you show up, daily.
That’s what Hocus is for.

After a succesful pilot run, I’m launching the platform on a full-fledged scale in a week. Join our mailing list to get 3 free demo days, early access and other benefits. You can also follow the building-in-public journey on my personal twitter account - https://x.com/mavusbuilds