I built a Free CAC Calculator to find out if your acquisition spend is actually working

Built another free tool for founders: https://beyondfolder.com/tools/cac-calculator

Plug in your marketing spend, sales spend, and new customers. You get blended CAC, the marketing vs sales split, LTV:CAC ratio, payback period, and a benchmark comparison against your industry.

I built this because I was doing CAC math in my head for way too long. Turns out "feels about right" is a bad strategy when you're bootstrapped and every dollar matters.

The unit economics toggle is the part I actually use most. Seeing LTV:CAC ratio next to the benchmark for your industry makes it really obvious if you're overspending or if there's room to push harder.

No signup, completely free. This is the 4th one I've made (churn calculator, revenue growth calculator, and client qualification tool are at beyondfolder.com/tools too).

Let me know if anything's confusing or if you'd want it to calculate something else.