I built a free content quality scanner for landing pages

@sonorwarrior love your website! i think the messaging is clear, concise, and i like the examples that show what exactly you do and the value it brings. my one main critique is that you have a sentence that says "Discover how Spelltastic is different from other tools like Grammarly, Quillbot, etc." which led me to believe there would be a comparison section somewhere below where i could get more details on how exactly you're different. because as someone who has used grammerly and loves it i am curious to know how you might be better! :) i also think that adding some stats (like the one you mentioned in your post about 10% of sites having grammatical issues) could really drive your point home. hope this helps!

Hey @sonorwarrior,

A couple of thoughts and lots of questions.

Bottom Line - You built a tool with a specific type of functionality. Your landing page speaks to the functionality and features but isn't selling the benefit. It doesn't speak to the pain point the reader might have.

Your site also has mixed audience messaging.

Your headline is about pre-launch content review. Your follow up paragraph is about scanning your landing page. But then you talk about "quality checker" for SEO, UX and more. Your about page talks about manual UI testing and hints at a pain point for QA folks.

All of those things can be connected but it leaves your page without a singular focus.

Who are you wanting to sell this to?

Who specifically? If you could choose one person, who would it be? Why would it be them?

Since you mentioned testing the listings on Product Hunt, let's explore this as your audience / singular person.

You yourself are a solopreneur, as are many of the people on Indie Hackers and Product Hunt, so how can you connect with like-minded people with this product? What benefit can it bring them?

How about - the embarrassment of launching their product with a sloppy landing page full of errors?

Why is that bad?

They might lose credibility.

Why is that bad?

Lack of credibility might lead to fewer conversions because people can't take the product seriously.

Now, you're on the path to solving a very serious pain point that a very specific audience has - Solopreneurs who don't want conversions to slip away because the copy on their landing page(s) sucks. Or, is at least full of little mistakes that make them and their products look silly.

Now you have a filter that all of your copy should be run through.

You could kick it off with a headline that speaks to solving a pain point:

"Bad grammar, misspellings, unreadable landing pages... take your copy seriously so your customers can take your product seriously"

Or, add a data point:
"Sloppy copy (bad grammar, misspellings, etc) increases bounce rate by up to 85%"
https://www.agilitypr.com/pr-news/public-relations/website-spelling-and-grammar-errors-are-costlier-than-you-may-think/

Focus all of your copy on helping to reduce conversions by helping people catch small but costly copy mistakes.

Next, don't use unsubstantiated claims like "Best in Class". Who awarded your tool best in class? If you did receive such an award, you need to put that on the landing page.

"Quality Checker For SEO, UX, and More" <- No. That's too broad. Focus it on the person launching their product with a landing page. Focus it on not losing conversions.

"Discover how Spelltastic is different from other tools like Grammarly, Quillbot, etc." - You don't really articulate how this is different, so don't start that fight. Don't create an objection that doesn't exist to the reader. Don't introduce them to a possible competitor, especially ones that big.

"Grammar & Spell Checks For Your Entire Website" <- No. Don't focus on full websites. Sure, your product can do that but does your ideal customer want a full website scan?

"Domain-Aware" <- Developer jargon. I am a developer and work with some developers who don't know what "domain" means (not joking), so there's a pretty good chance your target customer does not use that language.

From a product perspective, in the sample report, the "Why This Matters" is very important and needs more attention. I would take it out of the bottom of the left scrolling element and drop it below the changes and excerpt elements. Then add some design to it to make it stand out more.

Why?

Because now you have a tool that teaches people how to improve AS WELL AS scanning and pointing out mistakes. Now your product is more valuable and that value is easily identifiable.

I'm out of words for now. If you have more questions, hit me up. Happy to help.

Good Luck.