I built a free random letter generator — 8,250 impressions in ~10 weeks with zero ad spend

Hey IH 👋

A couple of months back I quietly launched randomletter.io — a free random letter generator built for teachers, students, and anyone who needs a quick random letter for a game or activity.
No login. No ads. No fluff. Just a tool that works.

Where things stand today (May 22, 2026):
8,250 impressions on Google Search Console
89 clicks
Average position 18.1
Traffic from 145 countries
Zero ad spend

On the technical side:
Mobile PageSpeed: 99/100
Desktop PageSpeed: 100/100
Accessibility: 100/100
SEO score: 100/100

Not because I was chasing scores. Just because I cared about doing it properly from the start.

The stack is deliberately boring:
WordPress, Kadence theme, a custom Vanilla JS plugin I built myself, LiteSpeed Cache, Cloudflare. No React. No npm. No build pipeline. Just clean code that loads fast.

What actually moved the needle:
Honestly — content alignment and technical SEO. Before even thinking about backlinks, I made sure every page clearly matched what people were actually searching for. That alone got Google presenting the site in 145 countries without me spending a single penny.
Backlink building has only just started.

What's next:
More tools under the same brand. More content. Slow, steady, organic growth.
If you're building something similar — a small utility tool, a niche resource — I'd love to hear how you approached it. What worked, what didn't.
And if randomletter.io is ever useful for something you're working on, feel free to use it. That's why it's there.