I built a free tool site with 249+ utilities and zero sign-ups here's why

A while back I got tired of bouncing between ad-heavy, sign-up-gated sites just to compress a file or remove a background from an image. So I built ToolWise a single place with 249+ free utility tools, no accounts, no paywalls, just the tool you need.

It's a Next.js app monetized through advertising rather than subscriptions, so the tools stay free for anyone who needs them. Right now I'm focused on improving performance (Core Web Vitals), making sure the more complex tools like background removal and file compression actually hold up under real usage, and growing organically through directories and content.

Happy to answer questions about the build, the monetization approach, or anything else always looking for feedback from other indie builders.