I started working on FoundryCRO some 9 months ago. I set out to make an easier way to handle A/B testing for ad message match and landed on what I think is the next generation for CRO products.
There are already massive players here, VWO is probably my biggest competitor but among VWO, Optimizely, Mutiny, Unbounce, and Instapage the narrative is always the same. They all require a human to design the test, write the copy, and interpret results. Foundry does that autonomously. Foundry puts ad to page match on autopilot. No more landing page sprawl, no more waiting on content teams, no more waiting on developers.
We generate, test, prune and learn from cohesive strategic copy themes that are based around the ad context your customers are clicking on. We use the same technology that Google and Meta use to test what is working the best. We show that the most while allowing new themes to prove themselves and rise to the top. This prevents wasted ad spend while exploring potential performance improvements.
If you're interested or have questions I'd love to hear from you.
Clever. CRO is really annoying to setup and focusing on ads seems like a good niche. I'm sure VWO and optimizely also can do ad targeting but I dont think they have any sort of autonomy around it.