Built this as a solo dev using an AI coding assistant (Claude). Thought it'd be straightforward. It wasn't.
What it does:
Technical bits that ate my time:
The naming mistake:
The extension is called Convert PDF to Excel. Problem is - there's already a competitor with the exact same name and 10,000+ users. Google physically cannot rank my listing above theirs with 2 users. Zero organic discoverability from day one. Lesson learned: never name your extension after a generic keyword phrase.
Current state: ~2 users, no monetization (free tier, backend costs are mine). Building it was fun, distribution is the real puzzle. Same story as my last extension, honestly.
If you want to check it out: https://chromewebstore.google.com/detail/hboeifcemhbamnoakkbalaemdleehfnf
The naming issue is real, but I think the deeper question is whether users are choosing a PDF converter based on discoverability or trust. I'd keep validating whether your long-term advantage comes from being another conversion tool, or from being the converter people trust with documents they don't want leaving their browser.