I built a product for a problem everyone has — and nobody searches for

Quick positioning panic. Need your brain.

I built Synerdeck for this moment:

Client signs → then the scavenger hunt starts.

Email. WhatsApp. Drive folders. Notion checklists. “Did you get my file?”
Zero visibility into who’s stuck.

So the product is: branded magic-link portals + templates + docs/progress/reminders.
Clients don’t create an account. Agencies stop chasing.

Here’s the scary part:

When I call it “client onboarding software”, people nod…
but almost nobody seems to search for that.

They search for:

• forms

• CRMs

• client portals

• “HoneyBook alternative”

• or they just… suffer in silence and never Google it

So I’m stuck between:

1. Keep calling it client onboarding (accurate, quiet)
2. Call it a client portal (broader, more competition)
3. Position against forms (“Typeform is not onboarding”)
4. Something else entirely

If you sell services — what do you call this mess in your head?

Not what a marketer would call it.
What you actually say when you’re annoyed:

“I need to fix our ___.”

Fill in the blank. Roast my naming. Steal my category. Whatever.

→ https://www.synerdeck.com if you want context before you destroy me