For some years I managed long term rentals in Zadar, Croatia. I tracked everything in spreadsheets: rent payments, utility calculations, deposits, lease dates. It worked until it didn't. The problems kept stacking up. Forgetting who paid, messing up utility splits, losing track of deposits after a few years. I looked at existing software but it was all built for property management companies with hundreds of units. Way too complex for someone with 3 apartments. So I built Domanage, a simple web app for small landlords who just want to stay organized.
What it does:
Manage properties, tenants, and leases
Generate monthly bills with utility and fixed expense line items
Track payments and outstanding balances
Record utility meter readings
Email bills to tenants as PDF attachments
Automated late payment reminders when bills go overdue
The business side:
One flat price: €14.99/month, all features included
14-day free trial, no credit card required
No per-property fees, no tiers, no feature gates
Stripe for payments, Vercel + Neon for hosting (costs are low)
Why this pricing:
I wanted something I'd pay for myself. No complicated tiers, one price, everything included. €15/month is nothing compared to what even one missed rent payment costs you.
Where I am now:
Just launched publicly. I've been using it myself for my own properties. Now trying to get it in front of other landlords and see if it resonates beyond my own use case.
What's next:
Getting first paying customers
Gathering feedback on what's missing
Croatian landlord market first (I have the local context), then broader EU
Would love any feedback on the product, pricing, or go-to-market approach. The app is at domanage.app
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Wonderful
The "everything is built for enterprise" problem is so real. I've seen it in other niches too. You go looking for a simple tool and every option has 47 pricing tiers and features you'll never touch.
One thing I'd think about early: how are you planning to reach landlords with 3-5 units? They don't usually hang out in SaaS communities. Local Facebook groups, landlord forums, maybe even physical bulletin boards at notary offices or real estate agencies in Zadar could work better than typical indie marketing channels. The Croatian-first approach is smart because you understand those landlords personally, but distribution for this kind of product is tricky since your users probably aren't searching for "rental management software" - they don't even know that's a category.
The flat pricing is a good call. Simplicity sells when your target audience isn't technical.
Thanks Mia, idea with physical ads is pretty good, I haven't thought of that. Yesterday I spent some time trying to reach out in Facebook groups, but it is pretty hard since every group now has an admin and they decline posts if they are not "I am renting" or "looking to rent"
building something to solve your own problem first then launching it publicly is the cleanest validation path. you already know the pain points are real because you lived them. the flat pricing with no per-property fees is smart too - removes the mental tax of wondering if adding another unit will cost you more. good luck with the croatian market first approach, local context is underrated
appreciate the positivity! hopefully it works!
Very nice idea inspiring for me to use my app for myself also would have never thought of this. The pricing and concept of this is marvelous. Managing multiple properties can be a handful. I will be suggesting. Good luck on your journey!
Thank you!
The flat €14.99 with no tiers is a bold but smart call. Small landlords are allergic to "per property" pricing — it feels like punishment for growing. One price, everything included removes the mental math entirely. That alone might be your best conversion argument.
I was thinking the same, I was thinking of even a lower price at first, but I got advice that it might not sound serious if it is too cheap
This is really solid — especially the focus on keeping it simple instead of overbuilding.
I’m in a similar phase right now trying to validate an idea before committing to building, and it’s surprisingly hard to figure out what people will actually use vs what just sounds good.
Curious, did you talk to landlords before building, or mostly validate after putting something in front of them?
I only validated the idea with my use case and use it actively for it. Currently trying to find a landlord that would be interested to try it out and give feedback
Neat website, just to the point. I loved the logo. One thought that struck me was, you can probably call out your target segment more explicitly, it's small landlords and not every single landlord. Probably worded in a different way so that it resonates the moment someone comes to your website.
You've any strategies for GTM? Maybe you should try posting in places where landlords hang out, maybe appropriate subreddits, or newsletters catering to real estate owners, or paid ads in real estate websites ?
Otherwise, it's a good one and I hope you find paying customers very soon.
I really appreciate the advice. As a developer those are the things I struggle with the most. I have tried to reach out to one landlord that I know personally, but currently she is not renting so I need to reach out to more people. Next step is going to local Facebook groups, but honestly I am really nervous about it. But I guess that is part of growth and being an indie hacker since you have to tackle these things on your own.
Very true. Once you do it once or twice, I'm sure you will start getting comfortable. There is always a first time to everything. Good luck on your journey!
The line that matters: "I wanted something I'd pay for myself." That's not a pricing strategy, that's integrity. Most SaaS pricing is designed to extract maximum value from the customer. Yours is designed to reflect what the thing is actually worth to someone like you. That's rare.
Thank you Victor and it really is like that, just yesterday I sent some bills using my app. Atleast it is helping me for now
This is a really clean idea — I like how focused it is on small landlords instead of trying to serve everyone.
The simplicity stands out. One price, no tiers, and no per-property limits makes the decision easy. Also the billing + utility tracking combo feels like the real core value — that’s where spreadsheets usually break.
One thing I’m curious about: how are you handling edge cases like partial payments, shared utilities between tenants, or late fees across different lease terms? Those tend to get messy fast in real usage.
I’ve worked on backend systems and SaaS workflows, and this feels like a solid foundation with a clear audience. If you want, I’d be happy to test it and share more detailed feedback on flows or edge cases.
You can reach me here: kevin.chisumdev@gmail.com
For partial payments we have option to say someone partially paid and how much. Shared utilities are handled with fixed expenses for now, still waiting to see if I will get some traction and what customers might need. Thanks for reaching out Kevin, hopefully there is enough interest that I might hire you!
Thanks.
If you need me, please let me know anytime.
Great idea and really easy to use!
Thank you Filip!
This is exactly the kind of focused tool that can work well. Now it’s about how clearly you present it. A quick, clean walkthrough showing the real workflow could make landlords immediately “get it.I help create those kinds of product demos that improve conversions, so if you want to scale this, I’d be glad to help.
Thank you Abhijit! That is great advice, if I need some help I will definitely reach out
Can we connect over LinkedIn
sure, https://www.linkedin.com/in/faleksic
That sounds a nice idea! It's only for peoples who manage appartment in direct ? what about if you manage appartment via Booking or Airbnb? You can plug and play?
Currently the app is focusing on long term rental, not short term like Booking and Airbnb. I would pivot if more people get interested, but not focused on that right now
Ok thanks for sharing!
Launching Domanage for small landlords is a smart idea because many property owners with just a few apartments don’t need complex enterprise tools—simple features like rent tracking, utility billing, and automated reminders can save a lot of time and prevent payment mistakes.
Your flat pricing and focus on real landlord problems make it practical for markets like Zadar and the wider European Union, and early feedback from small property owners will be key to refining the platform and gaining your first loyal customers.
Thanks Harry! Hopefully the market agrees with you