I built a SaaS to replace spreadsheets for event organizers — now I need users

Hi everyone 👋

I recently launched a SaaS called EventMGT.io.

It’s built for people organizing events (especially associations, NGOs, smaller orgs) who are stuck juggling:

• spreadsheets

• manual payments

• email threads

• “who actually signed up?”

In other words: the classic “human database” problem.

Why I built it

This didn’t start as a startup idea.

I kept seeing the same pattern:
An event starts simple… and slowly turns into a mess of:

• Excel sheets

• bank transfers

• manual follow-ups

• last-minute confusion

Not because people are bad at organizing — but because the tools don’t fit how these events actually work.

So I wanted to build something that:

• handles signup + payment in one flow

• reduces manual work

• doesn’t feel like “yet another system”

What I’ve done so far

• Built the core product (Laravel + Nova)

• Launched a simple website

• Created a practical guide as a lead magnet

• Started testing Google Ads (very small budget)

• Beginning outreach to relevant organizations

No big launch. Just trying to get the first real users.

What’s harder than expected

Getting distribution.

Building the product felt straightforward compared to:

• figuring out where my users actually are

• getting in front of them without being annoying

• explaining the value without sounding like every other SaaS

Current focus

• First 10–20 customers

• Learning which use cases actually convert

• Keeping things simple (both product and marketing)

If anyone here has experience reaching:

• associations

• community organizers

• non-profits

I’d love to hear what worked (and what didn’t).

And if you’ve built in a “boring but painful” niche — I’m very curious how you approached early growth.

Happy to share more details if useful.