I built a second website for HEYID. This time I wanted to approach it a little differently.
With heyid.online, I got heavily pulled into SEO.
At first, I just wanted to build a website for the app. Then came more content, indexing, Search Console, checking rankings, impressions and clicks.
At some point, I realized I was spending more time watching Google than actually building.
And I think that became the biggest problem for me.
Not the building itself.
It was the part where you spend a lot of time working on something and then mostly have to wait to find out whether anyone will actually discover it.
So instead of continuing to expand the first website, I decided to start something new.
I bought a second, inexpensive domain — heyid.me — and started from scratch.
This time I didn't want to build another typical app landing page.
I wanted it to have more things to explore. There is a blog, some interactive elements, and of course it is still connected to HEYID.
The most important part for me is that this time I want to see what happens instead of immediately trying to change everything.
I don't know how quickly Google will start showing the website.
I don't know which content will work.
I don't even know whether this approach will work better than the first one.
And that's exactly why I'm treating it as another experiment.
This time I want to give it some time and see where it goes.
"Spending more time watching Google than building" is very familiar. We're at DA 3 with about four search visits a month, and the only thing that helped was a fixed weekly check: one Search Console session, a handful of indexing requests, then close it until next week.
One thing I'd think about before the second domain grows: it splits whatever authority you earn. Every link, mention and review now has two homes, and both sites start near zero instead of one getting a little stronger. A new section on heyid.online with the blog and interactive pieces would let the first site benefit from the experiment.
If the second domain is really about freedom to try things without the pressure, that's a fair reason. It's just worth deciding on purpose.
What would make you merge them back, or keep them separate?
What would make this experiment meaningfully different: more search impressions, qualified app visits, or actual sign-ups? Those outcomes would point to very different decisions.