I built a Shopify popup app without researching competitors first

Hey IH 👋

In September 2025, I decided to build a Shopify app. Zero experience with Shopify. Just wanted to try it and make some money.

I picked popups — seemed straightforward.

Built for a few weeks. Then finally looked at competitors.

50+ popup apps. All solid. Some with cart recovery, SMS, the works.

Great. I'm late to a crowded market.

But one thing kept bugging me: the pricing.

Most charge per subscriber. Your email list grows → your bill grows. Store collects 10k emails → $99/mo+. Whether you message them or not.

So I built Revenue Boost differently:

→ Flat subscription

→ Unlimited contacts

→ Pay only for messages you send

Popups + cart recovery (SMS, email, push) in one app.

Pushing to production today. Launching on Product Hunt Feb 24.

Happy to share what I've learned building for Shopify with zero experience. AMA 👇