I built a solution to beat my biggest fear, now it generates $89K per month
Spoiler alert: what does not kill you, "can" make you stronger 🎵
I've been building stuff ever since I'm five (literally).
Always was proud to have an engineer mind.
Until I wanted to make money from what I built.
Lost many good products to my poor marketing. Got my lessons:
❌ Approaching people as numbers never work ✅ Be real
❌ Being everywhere is just inefficient ✅ Choose 3 channels and really be there
❌ Scaling is not your first step ✅ Do things that are not scale (credits to: Naval)
Knowing what's right ≠ doing what's right
Got beaten many times. Marketing became my fear whenever I build things.
Am I going to give up on building and get a 9/5 job (yes offense). No.
Founded Evercopy for non-marketers with marketing anxiety so AI can take over full-cycle marketing efforts, from planning to multimedia ad creation to optimization.
This was tricky simply because Evercopy was a chicken & egg project.
It's built to fight poor marketing for builders. But what if it does not work good enough to market itself well lolloll
Well I guess I'll find out. But kindda happy with how it goes right now.
btw if anyone is wondering: https://www.evercopy.ai/
💛 💛 💛 💛
Do you have marketing anxiety? How do you beat it?
All technical especially if you are good at it will have anxiety when doing marketing because its out of out expertise and it does not have clear indicator of working or not.
If it is coding you know when you hit error but in marketing it very hard to know what right what wrong. The tool evercopy is great as it help you to make content for marketing and reduce the marketing burden.
Other aspect of marketing is understanding the customer. Who these contents should cater to, What these potential customer like and dislike. All these can be done by doing research and analysis.
I made a tool which can help automate these research. Here is a sample analysis : SAMPLE CUSTOMER ANALYSIS
From the sample we could see what is your customer behavior on google search and reddit and what they like and dislike all in graphs and visual that help you understand the data.
If you want to try it yourself which is you can use Christmas Free Trial Offer, here is the link : decentool.com christmas free trial
Hey Alex, huge congrats!!!
Was wondering, how did you got your first clients? Also when you say "be real" could share share more on that?
Cheers!
I was targeting .. well, non-marketer founders lol
So founder forums, newsletters, emailing helped a lot! I'm still helping all users 1-1 because do believe unscaled way is the way until Evercopy hits $1M MRR
Can this also help a couple of months before launch? (When the product is still in the development stage)
P.S. I found an invalid link on your Features page (https://www.evercopy.ai/features/ai-marketing-and-campaign-planner - in the Key Features section - Schedule a Demo button) that takes you to the Ollie UI kit page. There might be other pages where the links are invalid ✌🏻
I guess, as you are building it for marketers you know marketing strategies well. So it's going to sky rocket without even looking back.
Great job, Alex! Overcoming marketing anxiety can be tough, but your determination and hard work have paid off with the success of Evercopy. It's inspiring to see how you've built a solution to help non-marketers and fellow founders. Keep up the amazing work! 💪🚀
Very nice! As an aspiring Indie Hacker, marketing seems to be one of the most daunting things to tackle.
Which makes sense as many people here are engineers - still doesn't make it easier though.
Looks super cool. Did you built the entire product all alone?
Luckily I've got a small team - planning on expanding it for this one!
Which marketing channels have you found most useful for B2B?
Email marketing still works well! I believe it really depends on your target users though - like the best channel is where they hang out.
I find breaking tasks into smaller, manageable steps and seeking mentorship or community support incredibly helpful😊
incredibly!
The company has some incredible features that could seriously help other companies grow. I'm very curious about your affiliate programming on how successful that has been for your company.
Well hopefully! Not sure if this will take off even more but really hoping to solve this marketing issue for fellow founders (especially myself LOL)
What an incredible accomplishment! Alex, your hard work has paid off in a big way and it's so inspiring to see a 'what doesn't kill you...' success story. I'm so proud of you and the progress you have made. Well done!
Appreciate the support!!!
I have this same issue but seems I just received a little bit of insight.
Well done Alex! Thank you for sharing your story.
Loved this! Product founder fit is the best place to start imo!
"Marketing can not be beaten without AI" remember my words loll
Alex dude great job! Hopefully will save lots of indie hackers from seeing bad dreams 🤣
Ahahaha! thanks for the support!!
Let'ss gooo!!! Congrats on this Alex 👏👏
Honestly feels stressed to do something you fear but courageous move.
I've done the same thing for peer coding once. Always working remotely with my team and did not get enough from the existing tools out there. Then coded a peerme in 3-4 days but never with an intention to make revenue. Team used it for a while but it deff needed improvement.
Anyhow - I think what you did is the best way to have a PMF from day zero. So keep going!
Loll been there! Still think building something for yourself is gold 🏅
Love the honesty in your post!
I've definitely been in the 'marketing anxiety' boat before. Have I beaten it? Not really damn loll.
Well I guess the hard part is to have a one-for-all recipe for marketing since each product is different. And market is changing always. So I guess using AI will be the intuitive method of doing it.
Congrats on Evercopy - looks legit!!