I built a sports platform. Then I realized the platform wasn't the interesting part.

WOS started with a fairly simple idea: build a better sports content platform.

It grew.

Thousands of users. Hundreds of thousands of articles. Live sports data. Publishing tools. Subscriptions. Mobile apps. Creator features.

And at one point, around 160,000 people were using it every month.

But the more we built, the more obvious something became.

Sports doesn't have a content problem.

It has a participation problem.

Millions of people know an absurd amount about their club, league or sport. They discuss it every day. They analyze games. They predict what happens next.

Almost none of them own anything from that knowledge.

So WOS is changing.

We're building the infrastructure where sports fans can become creators, build an audience and eventually make money from what they know.

And I'm building more and more of it with AI.

Smaller team. Faster releases. More automation.

I'll use this page to share what works, what breaks, the numbers and how we're building it.

No success-story theatre.

Just the work.