I built a system to replace fluffy marketing badge with actual proof of skill.

Hey IH,

For years, I've been frustrated with how we evaluate marketing talent. Both as a freelancer trying to stand out and when looking to hire. Resumes are full of "certifications" that don't correlate with actual ability. It's all noise.

So, I decided to build a signal at SEOSIRI.

It's an assessment framework—not a course. We give marketers real-world challenges that mirror actual job tasks (e.g., "Diagnose this traffic drop," "Structure this campaign"). If they demonstrate competence, they earn a digital Skilled Badge.

For freelancers/solopreneurs: It's a way to prove your value and justify your rates without a huge portfolio.
For founders hiring marketers: It's a simple, effective tool to vet candidates and see if they can actually do the work.

I just wrote a post explaining the methodology and why we believe in "competency over certification." I’d love to get this community's take: would a verifiable badge based on a practical test make you more confident in hiring someone (or in your own skills)?

Here's the post: https://www.seosiri.com/2025/10/seo-marketing-assessments.html

Appreciate any feedback