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I built a tool that automagically detects and removes your pirated product.

by Seb A
https://priveguard.com

There’s no worse feeling than finding an illicit copy of your premium asset listed for free download somewhere online. Digital creators and studios are all too familiar with the struggles of detecting & removing illegal and pirated copies of their assets from the web.

Seb A's avatarSeb A
submitted this linkon August 27, 2022
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  1. 1

    Great idea! Curious, have you selected a beachhead market yet?

    erikarrabal's avatar erikarrabal
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    4 years ago
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    1. 1

      Hey @erikarrabal haven't selected any specific market. As this was a side gig. But we will be looking to see where we have the opportunity to dominate and get some share. Please let me know if you have any ideas.

      Seb A's avatar Seb A
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      4 years ago
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      1. 1

        Here's what I suggest . . .

        Step One: Brainstorm 3-5 markets you can enter using the following criteria:

        1. The target customer is well-funded.
        2. The target customer is easily accessible.
        3. The target customer has a compelling reason to buy.
        4. The market / segment is growing, not shrinking.

        Step Two: Zero in on the market experiencing the most pain right now:

        1. The problem is painful enough.
        2. Enough people care about the problem.
        3. They're already trying to solve it.
        4. They're aware that this is a problem for them.

        This could be course creators, eBook authors, designers, photographers, or someone totally different. Does this make sense? Happy to answer any questions you may have.

        erikarrabal's avatar erikarrabal
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        4 years ago
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        1. 1

          Hey erikarrabal, this sounds like a great idea. This could be the focused strategy to grow fast. How would you advise I go about it? I can already pinpoint some focused market like course creators etc. I'm very interested in knowing to go forward. Many thanks.

          Seb A's avatar Seb A
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          4 years ago
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          1. 1

            First, you need to understand WHO is struggling most to solve the problem you want to address with your business idea. Be as absurdly specific as possible. What demographics, geographics, psychographics, or behaviors do they all share?

            • Demographics: age, gender, education, income, marital status, etc.
            • Geographics: country, city, region, or radius around an area.
            • Psychographics: activities, hobbies, interests, and opinions.
            • Behaviors: what they do (e.g., ‘Sell digital courses on GumRoad’).

            Then create a list of the watering holes where your dream customers hang out.

            1. What are the top websites they already go to?
            2. What forums or message boards do they participate in?
            3. What are the Facebook groups they engage in?
            4. Who are the influencers they follow on social media?
            5. What podcasts do they listen to?
            6. What are the email newsletters they are subscribed to?
            7. What blogs do they read?
            8. What channels are they subscribed to on YouTube?
            9. What conferences or events do they regularly attend?
            10. What keywords are they searching for in Google to find answers?

            Armed with this information, you can perform secondary market research (e.g., social listening) to identify pain points and solution requests for potential beachhead markets. Then validate your findings with primary market research (e.g., user interviews/surveys).

            erikarrabal's avatar erikarrabal
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            4 years ago
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            1. 1

              This is gold @erikarrabal. I will start working on the best way to implement this as it looks very realistic.

              Seb A's avatar Seb A
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              4 years ago
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