I built a tool that lets you send personalised GIFs to your users – here’s why

You know that moment when a user signs up for your app, and you send them the usual “Hey there 👋 Welcome to [Product]!” email?
I kept feeling like… it could be more human. Less “email template,” more “real person waving at you.”

So I built GIF.new — a tool that lets you record a short webcam video (like you waving or saying hi 👋), add dynamic text placeholders like Hey {{name}}, and generate personalised GIFs you can send to your users.

Use case?

• Welcome emails that actually feel like a welcome

• Social media shoutouts that name-drop users or fans

• Thank-you GIFs for early adopters or beta testers

• Or honestly, just a fun way to be a little less boring online

Who it’s for:

• Startup founders

• Indie hackers

• No-code builders

• Anyone with an app and an email list

What you can do:

• Record from your browser

• Trim the video, overlay text

• Add placeholders like {{name}}, {{handle}}, {{company}}

• Generate GIFs from the dashboard or via API