I Built a Unit Converter Because Most Existing Ones Feel Stuck in 2010
Over the last few months, I've been working on a project called UnitMorph.
The idea started from a simple observation: people use unit converters every day, but most converter websites haven't changed much in years.
Many are overloaded with ads, have outdated designs, and make simple conversions feel more complicated than they should be.
So I decided to build a cleaner alternative.
Today, UnitMorph includes:
Length conversions
Weight conversions
Area conversions
Volume conversions
Temperature conversions
Speed conversions
Time conversions
Data conversions
Conversion charts
Measurement guides
One thing that surprised me while building it was how much work goes into the details.
The converter itself is the easy part.
The hard part is
Mobile usability
Internal linking
SEO structure
Schema markup
Indexing
Performance optimization
I've spent more time improving UX and fixing edge cases than writing conversion formulas.
The project is still early, but it's now live:
My current focus is:
Fixing remaining mobile issues
Publishing helpful measurement content
Improving indexing in Google
Building topical authority around conversions and measurements
For founders who have built content-heavy tools:
What was the biggest thing that helped you get your first 1,000 organic visitors?
I'd love to hear what's worked for others.
