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I built a white-label cashback & loyalty platform helping 60k+ businesses in Brazil — looking for feedback & global insights

Hey Indie Hackers,

I’m the founder of Smartbis, a white-label cashback and loyalty marketing platform based in Brazil. We help SMBs (especially retail, restaurants, and local services) launch their own branded loyalty programs with cashback, points, vouchers, and marketing automation — all without needing a developer.

Over the past few years, we’ve grown to 60,000+ businesses using our platform, mostly in Brazil. Now we’re exploring how to take this solution global, or at least validate international interest.

Key features:

  • Custom branded loyalty apps & dashboards

  • Cashback, points, digital wallets, and gamification

  • Automated WhatsApp, SMS, and email campaigns

  • Easy integration with POS/e-commerce platforms (via API, Zapier, or direct plugins)

Why I’m here:

  • I’d love feedback on the concept and positioning

  • Curious how this resonates with indie hackers or small business owners outside Brazil

  • Looking to connect with potential collaborators, resellers, or marketers who’ve scaled SaaS internationally

Landing page (WIP): https://www.smartbis.com

If you’ve built SaaS for SMBs or worked with loyalty/cashback tools, I’d really appreciate any insight or critique. I’m happy to answer questions or share more about what worked (and didn’t) for us in LATAM.

Thanks!

posted toAvatar for product Smartbis Loyalty and Cashback Marketing
Smartbis Loyalty and Cashback Marketing
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    Super impressive growth — 60k+ businesses is no joke! Love how Smartbis gives SMBs a full loyalty system without dev headaches. Feels like a perfect mix of value + ease.

    Curious, as you go global, how are you approaching positioning for markets that are less cashback-driven and more points- or experience-focused?

    Also, I help SaaS founders grow faster post-launch. Built a Marketing Starter Kit with systems and templates designed to help tools like Smartbis generate leads and validate faster in new markets. Would love to share more if you're open to it!