I built a WooCommerce loyalty plugin because most existing ones were too complex

I built LoyaltyX after talking to several WooCommerce store owners who struggled with repeat purchases.

Most loyalty plugins I tried were either:

- Too complex to configure
- Expensive for small stores
- Or didn’t match real store workflows

So I decided to build a simpler points & rewards plugin focused on:

- Clear earning rules
- Easy redemption at checkout
- Minimal setup for store owners

LoyaltyX is still early, but it’s live and used by real stores.

I’d love feedback from anyone who has built or used loyalty systems before:

What actually matters most for retention in small eCommerce stores?