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I built an AI ad creative tool for ecommerce brands. Looking for feedback.

By Jean Zhu
August 2, 2026

Hi Indie Hackers!

I'm Jean, an AI product manager who recently started building my own products as a solo founder.

After working on AI products for years, I wanted to build something myself and solve a problem I kept seeing in ecommerce marketing.

Ecommerce brands constantly need fresh video creatives for TikTok and Meta ads, but producing and testing new variations is time-consuming and expensive.

So I built Sprokl:

Sprokl helps ecommerce brands turn their existing product assets into multiple TikTok-style ad creatives with AI — including scripts, voiceovers, captions, and variations.

I'm still early and looking for feedback from ecommerce founders, marketers, and anyone running paid ads.

A few questions I'd love your thoughts on:

- How do you currently create video ads for your products?

- How often do you test new creatives?

- Would an AI workflow like this save you time?

Any feedback is appreciated. Thanks!

Jean Zhu's avatarJean Zhu
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  1. 1
    One thing I’d pressure-test is the gap between “existing product assets” and assets that are actually ready to generate ads from. Small ecommerce catalogs are often messy—weak titles, missing benefits, inconsistent variant images, and no clear hero asset. If Sprokl diagnoses what is missing before generation and gives a short fix list, users are less likely to blame the AI when the output is weak. I’d test onboarding with both a polished catalog and a messy Shopify export; that may reveal whether asset readiness is as important as generation itself.
    VermilionRidge's avatar VermilionRidge
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    14 days ago
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  2. 1
    Following this closely since we're in a similar space. Test cadence is the real bottleneck for most small brands — creative fatigue on Meta hits fast, so 'generate one good ad' isn't enough, it's 'generate 10 variants I can kill/scale weekly.' Would love to see how Sprokl handles iteration once a script/format is already proven vs. cold-starting each time.
    AdRender's avatar AdRender
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    20 days ago
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  3. 1

    Turning assets into TikTok-style ads is a strong use case — especially with demand for short-form content.

    The challenge is most tools stop at “generate content,” while users actually care about performance.

    Feels like there’s an opportunity to lean into:
    → hooks
    → formats that convert
    → iteration based on performance

    Curious — are users just generating, or actually running ads with these?

    Happy to help refine this — small positioning shifts here can make a big difference.

    Alfie's avatar Alfie
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    a month ago
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  4. 1

    Curious what you’ve seen from the ecommerce brands you’ve spoken with so far.

    Is the bigger constraint actually producing enough new creatives, or figuring out which new creative angles are worth producing and testing in the first place?

    Aryan Sinh's avatar Aryan Sinh
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    2 months ago
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