I built an AI care app for my dog after getting tired of tracking training and health on paper
I built Romp, a smarter home for a dog’s health, training, and care.
The idea started while I was doing structured dog training and kept getting PDFs and worksheets to download, fill out, and track manually. I wanted something less scattered and less boring.
Then I realized the same problem exists across dog care: health records, meds, vet notes, meals, routines, documents, training progress, and all the small details you think you’ll remember but usually don’t.
So I built Romp with Hazel, an AI assistant that helps organize your dog’s care history and makes logging easier.
I’d love honest feedback from other founders:
Does the positioning “A smarter home for your dog’s health, training, and care” make sense right away?
Also curious whether the first-use case should lead with training, health records, or Hazel.
I like the story behind it. Personally, I'd lead with health rather than AI. Most dog owners wake up thinking about their dog's health and routine, not wanting an AI assistant. Hazel then becomes a nice surprise instead of the reason to try the product.
That’s really helpful, thank you. I think you’re right.
I led with AI because Hazel is what makes Romp feel different, but the real reason a dog owner would try it is probably health, routine, training progress, meds, and vet notes.
I’m going to test the positioning more health-first:
“A smarter home for your dog’s health, training, and care history.”
Then Hazel becomes the assistant that makes logging and finding those details easier, instead of being the whole pitch.
I'm glad that resonated.
Reading your reply, I think there's one strategic business decision sitting underneath that positioning change which becomes much more significant over time, but I don't think I can do the reasoning behind it justice in a thread.
Happy to explain what I mean if it's useful. What's the best email to reach you on?