I built an AI copilot for SEO

I spent a year building an SEO tool because all of the current solutions produce AI slop and call that SEO and it's getting on my nerves.

I've been doing SEO consulting for 15+ years. Wrote a book on it. Built an agency. The whole thing.

And honestly? The last few years have felt gross.

Every AI SEO tool that's come out is basically the same thing: "Generate 100 articles a month! Rank for everything!" Meanwhile the articles lower the trust and quality signals associated with the site, and the articles don't seem to rank that well either.

I kept thinking - this isn't SEO anymore. It's just spam.

The thing that actually bugged me

What I actually do as a consultant isn't write articles. It's look at data, interpret what's happening on the client's site, implement best practices, and figure out how to grow the client's traffic (and rankings). That's the entire point.

But there's no AI tool that does that. There's no AI copilot just for SEO.

Developers have Cursor and Copilot and Claude Code - AI that actually understands their work and helps them think. SEO has... article spinners (under the guise of AI).

So I built the thing I wanted

It took about a year. It connects to live search data (keywords, backlinks, SERPs) and you just... talk to it. Ask questions about your site or pages you want to rank. And get actual recommendations (based on best practices)

No content generation. No "optimize this article" buttons. Just: here's what's happening with your site, here's what I'd do, here's how to improve it.

Anyway - it's live now. Curious if anyone here finds it useful or if I've been building in a vacuum.

You can check it out here:
SEO Blab

Happy to answer questions about the tool or SEO in general.