I built an AI secretary because I kept forgetting my mom's birthday

by nivcmo

True story: Last year I forgot my mom's birthday. Again.

Not because I don't love her. Because my brain is a sieve and my calendar is a graveyard of good intentions.

I tried Todoist. Notion. A paper planner (lol). They all failed because:

Friction: Open app → find task → maybe do it
Out of sight = out of mind
No actual delegation — just more lists to manage

So I built the thing I actually needed: an AI secretary that lives on WhatsApp.

Not a chatbot that waits for commands. An actual secretary that:

Interviews me to understand what I actually need
Runs "Jobs" autonomously (birthday reminders, email triage, daily briefs)
Works where I already am (WhatsApp = zero friction)

The kicker? Most AI assistants are reactive. You ask, they answer. Boring.

Irel is proactive. It knows what needs to happen and just... does it.

Built this for myself, but curious: what "Job" would you delegate if you had an AI secretary?

irel.ai (waitlist open, first 10 get lifetime deal)

on February 18, 2026

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