I built an AI secretary that lives in your WhatsApp — and it's not just another chatbot
Most AI assistants just chat. Mine actually does things.
I built irel — an AI secretary that lives in your WhatsApp and handles the stuff you hate doing:
📧 Auto-triage your emails — it labels, prioritizes, and surfaces what actually needs your attention
🎂 Birthday radar — never forget a birthday again (it even suggests gifts)
📅 Daily briefs — your schedule, todos, and priorities every morning
✅ Smart reminders — not just "remind me to call mom" but "remind me to follow up with Sarah if she hasn't replied by Thursday"
The core insight: People don't need another chat interface. They need someone (or something) they can delegate to. So I built "Jobs" — recurring delegations that run autonomously.
Why WhatsApp?
Zero friction. No app download. No new habit to form. If you know how to text, you know how to use irel.
Pricing:
- 7-day free trial (no card required)
- $18/mo annual, $30/mo monthly, or $349 lifetime
Status: Live and taking users. Built solo, bootstrapped.
Looking for: Early users who feel overwhelmed by admin work and want to delegate it. If that's you — I'd love your feedback.
What would YOU delegate if you had an AI secretary?
Great question — the audit trail is actually critical for trust.
Right now, every Job logs: what triggered it, what action was taken, and why (the AI's reasoning). Users can ask "why did you remind me about Sarah?" and get the full context chain.
Your scope + approval ladder is spot-on. Current approach:
The "why" transparency is the trust hack. People forgive AI mistakes if they understand the logic. We're experimenting with a "confidence score" — below 80% confidence, it asks; above 80%, it acts but logs.
How did you implement rollback in your system? The undo window timing feels tricky (too short = useless, too long = state management hell).
Love the “Jobs” delegation angle — feels like the real wedge. One thing that helped us with delegation UIs: a scope + approval ladder (auto‑do low‑risk tasks, ask‑to‑approve anything that touches money/clients). It boosts trust fast. How are you handling audit trails + rollback (e.g., “why did this reminder fire”)?