I built an AI that roasts landing pages for CRO — before I build more, tear the feature set apart
Hey IH 👋
Solo founder here, building Swiplio — an AI tool that "roasts" a landing page and turns it into a client-ready CRO report for marketers and agencies.
It's not open for public use yet — I'm at the validation stage and want honest feedback on the concept and feature set before I keep building. So there's no "try
it" link — just roast the idea. 🙏
The problem I'm chasing:
Agencies and marketers burn hours manually auditing landing pages for clients. ChatGPT just says "clarify your value proposition" — technically true, totally
useless. And turning that critique into something you can hand a paying client is the painful part.
What Swiplio does (current scope):
- 🔥 Roast (free) — paste a URL, get an instant conversion score + top fixes, no signup wall
- 📊 Teardown + scores — graded on a 17-point CRO rubric, pointing at the exact line costing conversions (grounded in your real copy, not generic)
- ⚖️ Competitor comparison — see how your headline / CTA / offer / trust stack up against the pages you're losing to
- ✍️ Ready-to-use copy — 10 headlines, 10 CTAs + Hero / Pricing / FAQ rewrites, based on the findings
- 📄 Client-ready reports — white-label PDF + share link with your own logo, edit anything before sending
- 🖼️ Reads images — AI vision pulls text out of screenshots / ad creative, no copy-paste
- 🧩 Chrome extension — clip any landing page straight from your browser, then analyze it
Coming soon (planned Pro features):
- 🔭 Competitor monitoring — get alerted when a rival changes their headline, price or offer
- 📈 Before / after tracking — re-run a page and watch the conversion score climb over time
- 👥 Agency workspaces — client folders, shared reports, team seats
- 🧠 Cross-client insights — spot the winning patterns across all your teardowns
Where I'd love your brutal feedback:
- Of the current features, which is the actual reason you'd use it — the free roast, the competitor comparison, the ready-to-use copy, or the client-ready PDF?
(Which is the hook, which is just noise?) - Of the coming-soon Pro features, which would make an agency actually pay — and which is a "meh"?
- Would you trust an AI score enough to put it in front of a paying client? If not, what would it take?
- What's missing? What would stop you from using this?
I'm trying to figure out if this is a vitamin or a painkiller before I pour more weeks into it. Don't be nice — roast me.
my sit: swiplio.ai
Nowadays, AI makes our daily lives much easier; now we just have to know how to choose the tools that solve the problems that afflict us. If it's free, I'll test my landing page out of curiosity and see what's wrong and what they advise to improve it 😅 Congratulations and much success on your journey from here on out...
Niche idea, I actually was looking for a simple audit before looking into professional solutions.
Why should I trust your rubric?
You say AI's responses are useless, but this is just AI with an extra long prompt, right? Could I arrive at a similar rubric with a few prompts of my own? Could I replace this with a few hours and some "screw this, I'll do it myself" energy? Did I already do something like that before I see your software?
Love this, CRO linter vibes. Roasts make feedback fun and actionable. If you expand, add severity scoring, A/B-ready rewrites, and easy exports. Would love to beta test!
What tools do you usually use for research when working on AI products?
The client-ready PDF/report is the killer feature. Agencies pay for saving time and delivering professional audits, not just AI scores. Competitor comparison is the next most valuable feature. The biggest risk is generic AI advice—if the insights aren't specific and actionable, users won't trust it. Focus on helping agencies save hours, not just generating scores.
I like the idea of getting brutally honest feedback before investing more time building.
I've been thinking a lot about validation lately. Too many founders build first and learn later. Curious — what's the one feature users seem to care about most so far?
I’d separate the “fun demo” from the actual paid job here.
The free roast feels like the right hook because it gives people an immediate reason to paste a URL and see if the tool is useful. But I don’t think the roast itself is the thing agencies would pay for. The paid value is probably the client-ready report plus the ability to edit it before sending. That turns the tool from “AI gave me feedback” into “I can save an hour and send something credible to a client.”
Competitor comparison also sounds strong, but only if it stays very practical: show the specific headline/CTA/trust gaps, not a vague scorecard. I’d be careful with the 17-point score unless you can explain why each point matters. A simple confidence note or evidence trail would make the AI score easier to trust.
If I were testing this, I’d launch with free roast -> editable report -> PDF/share link, then add monitoring later once users prove they are using reports repeatedly.
Roast as the free entry point is smart.
Low friction, immediate value.
I'm Minchul, 57, former construction manager from Korea.
Built Slash it — an Email Decision OS.
Also validating right now. Good luck!
thanks 고맙습니다
반갑습니다! Good luck with Swiplio 🙏
I think “AI roast” is the hook, not the paid product.
Agencies probably won’t pay for another opinion on a landing page. They’ll pay for something they can show a client to justify changes and move the work forward.
So I’d be careful adding Pro features before separating attention from payment intent.
Happy to put the tighter feature-priority and paid-hook angle in writing if useful.
Thank you for leaving a comment.
Can you provide me with specific information regarding feature priorities and paid marketing strategies?
Yes. Send me your email and I’ll write the tighter feature-priority + paid-hook angle properly.
[email protected] please sir. thanks:)
Sent you a note by email. Main thing is separating the AI roast that gets attention from the paid agency use case that can actually create revenue.
please comment