I built an AI tool to find "trust leaks" in websites after struggling with my own websites
Hi Indie Hackers! 👋
I’ve been building websites for a while now, and if there’s one thing I’ve learned, it’s that building the site is only half the battle. The most frustrating part? Seeing people visit your site and leave without buying, and having no clue why. I spent weeks coding and designing my previous projects, only to realize that small, invisible friction points were killing my conversions.
Usually, a professional CRO (Conversion Rate Optimization) audit takes weeks and costs a fortune. So, I decided to automate it.
I just launched ProfitAnalyzer (https://profitanalyzer.app/en).
It’s an AI-powered tool designed for founders and marketing agencies. It analyzes any Shopify or WooCommerce store in 30 seconds and generates a professional report highlighting trust leaks and neuromarketing insights.
What I’m doing right now:
Just launched my first Google Ads campaign to test the waters.
Focusing on marketing agencies that want to scale their services.
Looking for real feedback from this community.
I'd love to hear your thoughts on the landing page or the concept. If you have an e-commerce store, feel free to try it out!
Happy to answer any questions about the tech stack (Next.js + Supabase + AI) or the journey so far!"
Seeing high traffic but zero sales is one of the most draining parts of building a site because it makes you question the product itself when the issue might just be a confusing layout.
Most founders focus on "best practices" while missing the fact that conversion is often lost in the tiny subconscious cues like weird button placement or a lack of immediate social proof. Automating this level of analysis is a massive win because it allows you to spot these patterns across a whole store in seconds rather than spending hours digging through heatmaps.
Have you considered how these automated reports could be used by agencies as a lead magnet to land their first big consulting clients?
Spot on! That’s exactly the pain point I’m trying to solve. Founders get too close to their own designs and miss those tiny 'subconscious' friction points.
I actually love the agency angle. Using ProfitAnalyzer as a 'white-label' lead magnet for consultants is definitely in our roadmap. It turns a cold pitch into a value-driven conversation in seconds.
Have you ever used similar tools for lead gen, or do you think the automated AI report is enough to build that initial trust?