I built an AI tools review site with zero coding skills — entirely using Claude. Here's what happened.

Six weeks ago I had an idea for an AI tools review site.
I have no coding background. I work full time at an airline.

Today talentedatai.com is live with 21 articles, a working
build pipeline, responsive images, a newsletter, and a
Product Hunt launch. I haven't written a single line of code.

Here's exactly how I built it:

The stack:

• Claude (claude.ai) for all thinking, planning, and strategy
• Claude Cowork for all file operations, code changes, and article writing
• GitHub for version control
• Cloudflare Pages for hosting
• Mailchimp for the newsletter

How the content pipeline works:
I give Cowork a prompt describing what to write. It researches
the topic, writes a 2,500-word article with front matter, FAQ
schema, internal links, and SEO metadata. It saves the file to
a pending folder. I review it. I approve it through a dashboard
that moves it to published. Cloudflare builds and deploys
automatically on every push.

I haven't touched HTML, CSS, or JavaScript directly. Every fix,
feature, and improvement has been done through conversation.

What surprised me:

• The quality of AI-generated code is genuinely good when you
  give it enough context
• The hardest part isn't the technical work — it's knowing
  what to build next
• Building a second brain knowledge base (Obsidian + Claude)
  to track everything has been as valuable as the site itself
• The meta irony of using AI to build a site that reviews AI
  tools is not lost on me

What's working so far:

• 206 active users in the first month, mostly direct and
  ChatGPT referral
• 2.66K Search Console impressions, average position 9.5
• Top article: Gemma 4 Android guide (found via organic search)
• 3 newsletter subscribers (building from zero)

What I'm figuring out:

• SEO takes time — the content is there but Google trust
  is slow to build
• Newsletter growth is the real long-term play
• Being honest about what the site is — AI-assisted content
  reviewed by a human — matters more than trying to hide it

The experiment I'm most interested in:
Can a site built and operated almost entirely by AI, with no
personal brand behind it, grow organic traffic and eventually
generate meaningful revenue?

I'm treating this as a genuine experiment, not just a side
project. Documenting everything.

Happy to answer questions about the technical setup, the
Cowork workflow, or what I'd do differently.

Site: talentedatai.com
Product Hunt: https://www.producthunt.com/products/talentedatai