I built for a niche vertical. Here's why $0 MRR doesn't scare me yet.

Sleepmaxing is at $0 revenue. I want to talk about why I built it anyway.

Most Shopify apps are horizontal — they work for any store in any category. Bundle builders, popup apps, inventory tools. The market is huge, competition is brutal, differentiation is hard.

Sleepmaxing is vertical. It only makes sense if you sell sleep products — pillows, toppers, mattresses, supplements, masks. That's a smaller pool of merchants. But every single one of them has the same exact problem.

They sell 4-5 product types that work best together. A customer who buys a mattress topper should also have a cooling pillow and a sleep supplement. The merchant knows this. The customer doesn't.

Right now those merchants either build custom quiz flows from scratch, pay for a generic quiz app that doesn't understand sleep product taxonomy, or just leave the bundling opportunity on the table entirely.

Sleepmaxing adds a sleep quiz and automatic bundle discounts in one install. Built specifically for this workflow.

PH launch is June 30. Between now and then I'm finding every sleep merchant on Shopify and getting them to try it.

If you sell sleep products or know someone who does — I'd genuinely love to talk.