I built in the most crowded category because Claude Code convinced me I am a genius. Here is how that played out.
ORIGIN STORY
So let's back up a little. This is me in 2019 working in a "Fin-Tech" — more Fin than Tech — and dreaming every day about having my own "Fin-Tech" startup, meeting shiny VCs who will throw themselves over me to make me a billionaire.
One day, another guy on my team tells me about this new logistics tech idea he is working on and asks me to join. So, like any serious, passionate founder, I replaced my FinTech dreams with LogisticsTech dreams. Same VCs, just now they wore checked shirts and sported handlebar moustaches.
It goes well at first. We get into a world-famous accelerator — yes, that one. COVID strikes, delivery goes brrrr, and we grow gangbusters in one year. I start to think, hey, this shit is easy, I am God's gift to mankind.
Medici → Steve Jobs → Me.
We actually get profitable. COVID ends, growth plateaus, and VCs ghost me faster than girls from Tinder when they realised I was 5'10 and not 6 feet.
But we are profitable, money in the bank — all good.
LOOK MA, I AM A GENIUS
And then comes Claude Code. The shiny new toy that tells me I am right, I am so insightful, and I have sharp points.
So I think, why should I not have a blog publishing platform? The same thing that has been there since the start of the internet with a hundred different iterations — so what's the harm in a hundred and first? This time on autopilot with AI?
Well, I did give myself higher and more altruistic reasons. Most of our clients were local service businesses. Hard-working people drowning under inflation, rates, and post-COVID demand swings. Zero hours to spare on getting found online. Word-of-mouth or nothing.
So my giga-brain says — build them an autopilot blog. They set and forget. They get found on Google. Their business grows. Mine grows with them. VCs uncross their arms like an older George Clooney walking back into the room.
So I go deep in terminal coding (or Vibe coding, depending on which week), ignoring my wife (who doesn't tell me I'm right) and my kids (who don't think my insights are sharp) and start building the automated blogging platform.
First I build a platform that doesn't feel like AI slop. You know that em-dash-and-two-word ChatGPT cadence that fills LinkedIn? I burn tokens and twiddle my thumbs when I hit the rate limits, and build past it.
Built keyword discovery so the system knows what to write. Built scheduled publishing so it ships without me. There are a dozen other features I'll spare you — but they're real, and they took months.
And after many moons and a beard — which I think gives me gravitas and my wife thinks makes me look homeless — I shipped it. The website and the WordPress plugin. And I sit back to wait for the tsunami of users that will take my server down.
Crickets!!!
SO WHERE AM I?
So here I am after three months of building, with 1 review a week after launch and fewer than 10 active installs on plugin.
But here's the bet I'm making, even with 1 review: every other AI blog tool is selling a better writer. ChatGPT and Claude already write fine — so does every plugin wrapping a single LLM call.
What a business actually needs is the work around writing — figuring out
- what to write,
- for whom,
- with what keywords,
- in a way that ranks, without repeating posts they've already published, and refreshing old posts as they age.
Writing is step 4 of 7. The other six are where every "AI writer" quietly stops. That's the framing I'm betting will turn 1 review into 100.
Site: oneblogaday.com
Plugin: wordpress.org/plugins/one-blog-a-day
Try the free tier — no card, 2 blogs a month, no time limit. Two things I'd love your take on:
- Does the "autopilot blog" framing actually solve a real problem, or am I rationalising a hobby?
- If you ran a small business and saw this, what would make you skip it?
Either way — roast me in the comments. All of it is useful.
The useful insight here is that you’re not really competing with “AI blog writers.” That category is already crowded because everyone frames the product around generating text. Your sharper angle is closer to content operations for small businesses: topic discovery, keyword direction, publishing rhythm, avoiding repetition, and refreshing old content before it decays.
For local service businesses, “better writing” is probably not the pain. They don’t wake up wanting blog posts. They want a system that keeps them visible without needing to understand SEO, prompts, or content planning. So I’d push the positioning away from “autopilot blog” and more toward “local SEO content engine that keeps publishing and updating for you.”
One thing I’d watch is the name One Blog A Day. It is clear, but it also locks the product into a posting-frequency frame. If the real product becomes a broader visibility/content engine, a stronger SaaS-style brand like Beryxa .com would age better than a literal plugin name.
Thank you. This is good feedback. I will think carefully about the name. I had kept it so that the auto pilot does 1 post and doesnot fall afoul of SEO guidelines. But you are right, I need to focus on the process a lot more.
That makes sense.
The “one post a day” idea is useful as a product constraint because it signals safe, steady publishing instead of spammy AI content.
But I’d separate the internal logic from the external brand.
From the customer’s side, they probably do not care that it is exactly one blog per day. They care that their local business keeps showing up, stays relevant, and does not have to think about SEO/content every week.
That is where the name may be doing slightly less work than the product.
One Blog A Day explains the mechanism. But if the broader value is “local visibility maintained for you,” then the brand may eventually need to feel more like a content/SEO operating system than a posting schedule.
That is why I mentioned Beryxa.com as the stronger SaaS-style direction. It gives the product room to become the engine behind local visibility, not just a daily blog plugin.
This is the Claude Code effect - it removes the technical friction so effectively that the strategic friction (is this a good idea?) becomes the bottleneck you no longer have to skip.
The crowded category problem isn't really about crowding - it's about differentiation and ICP specificity. 'AI writing tool' is crowded. 'AI writing tool for solo consultants who need to write client reports that don't sound like they were written by AI' is a niche with room.
The second failure mode AI unlocks: building something technically impressive before validating the pain. Claude Code can ship a product in a week that would have taken 3 months pre-AI. But validation still takes the same time. The speed gain on the build side creates a false sense that you're ahead, when really you've just moved faster toward the same question: does anyone actually want this?
First - I would test it in the coming days.
From what I see on your site, It seems you've done a lot and it has a meaningful workflow, not just leaving some LLM to do the magic.
I don't have big expectations though. I've tried a lot of AI tools (not only about text content) that produce crap so I'm quite suspicious of anything that if fully automatic.
A few points:
Thank you. Please do try it. I am very near changing my communication - it is an issue I agree. I am thinking either I should remove the full blog writing tagline and focus on the work - Audience generation, Keyword discovery, auto pilot, content refresh.
I thought my initial ICP would be local service companies. The one's we serve so I wanted to keep communication easy. I think I need to focus on outcomes. I am coming to the realisation that people are sick of AI slop, and that may be a hindering factor. So I would focus on the process rather than the outcome.
The link for the blog is here - https://www.oneblogaday.com/articles please do check and read it.
I await your feedback eagerly.