I built Instasearch — an Instagram user search & analytics tool. Now at 330 users, need advice on retention & monetization.

My name is Alex, and I recently launched Instasearch — a tool that helps creators, marketers, and agencies easily search and analyze Instagram accounts for growth opportunities.

What Instasearch does:

•  Deep search for Instagram users (beyond what Instagram’s own search offers)

•  Profile analysis and growth insights

•  Audience research and competitive analysis

•  Growth tracking metrics

I built it because I was struggling to find good Instagram accounts to collaborate with or study, and existing tools felt limited or too expensive. So I decided to make my own.

Current status:

•  330 users so far

•  Still early stage

•  Working hard on improving user retention and figuring out monetization

I’m a solo founder and this is my first real SaaS project. I’ve learned a ton already, but I’m hitting some walls — especially around keeping users coming back and turning free users into paying ones.

I’d love your help:

•  Any advice on improving retention for a tool like this?

•  What monetization model would you suggest? (Freemium, one-time payment, subscription, etc.)

•  Would you use a tool like Instasearch? What features are missing?

If you’re a creator or marketer who works with Instagram, I’d especially love your feedback.

You can check it out here: https://instasearch.uk

Thanks in advance! Any comments, questions, or brutal feedback are very welcome 🔥