I built it for myself first

I didn't start SocialPost.ai with market research. I started it for myself.

I was running Henson Group, Cloud Veterans, and Henson Venture Partners, and I couldn't stay consistent on LinkedIn to save my life.

Tried every tool on the market. Hootsuite, Buffer, Later, the AI wrappers. None of them worked for how I actually operate.

So I built one.

Used it across all my companies first. Only after it worked for us did I show anyone outside the walls. That's when traction started.

Here's the thing nobody tells you: building for yourself is the fastest form of customer research. You're customer zero. You can't lie to yourself about whether the product is good.

Lesson: Internal usage is one of the most underrated ways to validate. If you won't use your own product, nobody else will either.

Your turn: Are you building for yourself, or for a hypothetical user you haven't met yet?