I built my own seo tool because i was tired of paying $200+/mo for tools i didn’t use or understand.
i don’t usually do launch posts. they feel weird. they always read like a press release dressed up in a personality 🤢
but i built something i need to tell you about, because if you’re reading this, you’re probably the exact person i built it for 👀
today i’m launching Plainly
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Plainly is a strong angle because the pitch is not “cheaper SEO tool.” It is “tell me the 5 SEO moves to make this week,” which is much more founder-friendly than dashboards, keyword tables, and jargon.
The part I’d watch before this gets more launch traffic is the brand ceiling.
Plainly works nicely for simple SEO advice, but if the product expands into AI search visibility, content briefs, competitor gaps, weekly action plans, and founder growth workflows, the name may start feeling more like a tone than a category. That matters because SEO tools win on trust, repeat usage, and whether founders believe the system can guide real growth decisions.
For that broader direction, Exirra .com feels like a stronger shell. It has more signal intelligence / discovery energy without boxing the product into “simple explanations only.”
I’d pressure-test this now, before users, content, docs, and SEO assets start locking Plainly into memory.