I built Page2Profit to show founders exactly where their landing page is losing money

Hey Indie Hackers 👋

Over the past few months, I kept running into the same problem while working on my own products:

Analytics tools can tell you what is happening , but they rarely tell you why conversions aren’t happening.

I’d see traffic coming in, bounce rates looking “okay”, yet revenue staying flat.

And every CRO audit I tried either:

• required expensive consultants

• produced vague advice

• or gave generic AI suggestions with no real prioritization

So I decided to build Page2Profit.

The idea is simple:

Instead of just listing UX issues, it tries to answer one question:

Which problems on a landing page are actually costing money — and how much?

Page2Profit runs an automated audit that:

• analyzes layout, copy, trust signals, CTAs and friction points

• applies proven CRO heuristics

• estimates potential revenue loss per issue

• ranks fixes by ROI impact

You get a clear report showing:

• what’s hurting conversions

• why it matters

• what to fix first

• and an optional downloadable PDF to share with teammates or clients

It’s designed mainly for:

• indie founders

• solo SaaS builders

• marketers running paid traffic

• anyone trying to improve a landing page without hiring consultants

This is still early-stage, and I’m actively iterating based on feedback.

If you try it, I’d love to hear:

• which insights felt accurate

• what felt missing

• and what would make it more useful for your workflow

Happy to answer any questions and thanks for being such a helpful community 🙏