I’m Felix, I’m 27, from Scandinavia, and for most of my life I’ve been fascinated by two worlds: finance and technology.
Finance was the first one I really fell into.
Throughout university, I constantly read about markets, economies, investing and how money moves through the world. Not because I had to, but because I genuinely loved understanding it.
That eventually became my career. I spent several years working in finance, first as a consultant and later as an analyst at Toyota.
Technology was always the other world I wanted to understand.
For a long time, I could have ideas, but I didn’t have the skills to actually build them myself. Over the last few years, I’ve been trying to change that. Learning how software works, learning to build, working with AI and slowly getting to the point where something that exists in my head can become a real product.
Today I work at an AI company, and Deco is the first product I’ve built entirely on my own.
It’s also the first time those two parts of my life have really come together.
And that means a lot to me.
Because I don’t want to build another budgeting app that just tells you that you spent too much money on coffee.
What I really want to build is something that gives people certainty around money.
To know where you stand.
To know what you can spend.
To know whether you’re saving enough.
And most importantly, to know that if something goes wrong, you’re going to be okay.
I think one of the hardest things about money is that the worrying never really stops.
You’re supposed to budget, save, invest, prepare for retirement, understand inflation, understand interest rates, think about housing, think about the economy, worry about your job and somehow know whether all the decisions you’re making today will be enough 10, 20 or 40 years from now.
Most people were never taught how to do any of that.
Deco today is still a very early version of what I have in my head.
You import your statements, it analyses and categorises your spending, builds a budget around how you actually live, tracks your net worth, debts and goals, and helps show you what you can realistically spend.
But the long-term vision is much bigger than budgeting.
I want Deco to eventually understand your financial life well enough that when markets fall, interest rates change, prices rise or something unexpected happens in your life, you don’t immediately have to wonder:
“Am I going to be okay?”
You already know.
Maybe Deco can’t fully give people that feeling today.
Maybe not next year either.
But one day, I want someone to open the app and simply feel:
“I’m okay. I know what to do.”
That’s what I’m really trying to build.
Not an app that makes people think about money more.
An app that helps them think about it less.
Deco is live on iOS and currently free. I’m building it solo, I’m still very early, and I’m learning distribution, product and pretty much everything else as I go.
That’s also why I joined Indie Hackers.
I want to share what works, what fails, what I learn, and what it actually looks like trying to turn this idea into something real.
Happy to be here.
There’s a meaningful gap between the product Deco is today and the feeling you ultimately want it to create. The ambition is compelling, but that gap also makes the product’s identity unusually important this early—especially when “financial certainty” can mean very different things to different people.