I built the Datadog for founders who can't afford a data team
I'm a data analyst. I build dashboards for a living. I know how to instrument things, read trends, and spot anomalies.
My own products had none of that.
TidyUTM and DJ BookR were both live with real users and my entire monitoring strategy was opening Stripe when I remembered and Google Analytics when something felt off. If something changed on a Tuesday night I'd probably find out Friday.
If that's where I landed, I don't think the problem is the founder. I think it's the tools.
Datadog exists because manually polling servers is insane. You set thresholds, automate the watching, and only get pulled in when something actually needs attention. Every engineering team takes this for granted.
Business metrics have never worked that way. Analytics tools are passive. They wait for you. Nothing watches between your visits.
So I built KPILIO. It monitors your KPIs around the clock and alerts you the moment something unusual happens. Revenue drops, churn moves, conversion falls. You find out in hours not days.
Connects to Stripe, Shopify, and GA4. CSV import if you're not ready to connect anything. Free plan is 3 KPIs, no credit card.
Launched today. Brutal feedback welcome.
