I built the product. Now I’m looking for the right growth co-founder.
Over the past few months, I’ve been building DiscountHub — a platform for discovering deals, promo codes and special offers through a website and mobile app.
The product is already live.
We have built the backend, the website, the mobile experience, partner integrations, deal discovery, promo-code pages and a growing catalogue of offers.
But building the technology is only one part of the challenge.
The next stage requires someone who deeply understands how shoppers discover deals, which offers they trust, what content makes them take action, and how to build a real community around saving money.
So I’m now looking for a long-term growth partner or co-founder.
Ideally, this person would have experience in one or more of these areas:
• Deals, coupons or smart-shopping content
• Creator or influencer partnerships
• Consumer growth in the US or UK
• Building communities around shopping or personal finance
• Content distribution across TikTok, Instagram, YouTube, Reddit or email
This is not a freelance role, and I’m not looking for someone to simply publish a few sponsored posts.
I’m looking for someone who wants to help shape the product, lead our growth and creator strategy, and build DiscountHub alongside me for the long term.
The technology and platform already exist. I will continue leading product and engineering.
The right partner would take real ownership of growth, positioning, audience development and the shopper experience.
Meaningful equity is available depending on the person’s role, commitment and long-term contribution.
I’m particularly interested in speaking with:
• Creators who have already built an audience around deals or saving money
• Growth operators who understand consumer marketplaces
• Founders who previously built something in coupons, cashback, affiliate commerce or shopping discovery
• People based in, or deeply familiar with, the US or UK market
I know finding the right co-founder is not something that should be rushed. I’m more interested in finding the right person than filling the role quickly.
If this sounds relevant to you — or someone in your network — feel free to message me privately or email me at:
DiscountHub:
This is an interesting stage to be at. A lot of founders focus heavily on building the product, but distribution and community are usually the hardest parts to solve.
I’m also building a SaaS product and currently experimenting with growth channels like Reddit, outreach and content, so I understand the challenge of turning a product into something people actively discover and use.
I think the combination of a solid product foundation + someone focused on growth can be very powerful.
Curious: what growth channel are you currently seeing the most potential from for DiscountHub — SEO, creators, communities, or partnerships?
Solo founder here too — launched today after building everything alone.
One thing I'd add to the 90-day trial advice: be very specific about what "growth" means before you start. In consumer products it's easy to confuse content output with actual user acquisition.
For what it's worth — I've found that being extremely clear about the ICP (ideal customer profile) upfront saves a lot of co-founder friction later. Deals/coupons has a very specific user: deal-hunters who share finds. If your co-founder candidate doesn't naturally live in that world, no amount of equity will make them effective.
Good luck with the search!
And thanks again. )
Try advertising your product than co founder
This is kind of an obvious website but, have you looked into the website "Startup School" it has a co-founder matching system that links founders and co-founders alike, tailored to your own profile and needs.
No, I haven't watched Startup School.
Hello, I’m a software engineer interested in building AI-powered SaaS products. I’m here to learn from other founders and developers, exchange ideas, and connect with people working on interesting projects. Nice to meet you!
Finding the right co-founder post-launch is honestly harder than building the product for a lot of solo founders. Are you looking for someone who's more growth-marketing focused, or someone with a network/distribution advantage in your specific niche?
Ideally, he would already have an audience on Reddit or other social media platforms. However, someone willing to create content from scratch is also a suitable candidate.
That's a fair bar — an existing audience obviously de-risks things, but someone hungry enough to build from scratch can sometimes out-execute a bigger-but-passive following. Are you leaning more toward equity-based partnership, or something more flexible like a revenue share to start?
I’d like him to get a share right away—including a share of the profits—so there’s a stronger incentive.
Giving a share of the profits right away is a strong signal of trust, and it should help attract someone who's genuinely invested rather than just testing the waters. Are you planning to formalize that with a written agreement early on, or feel it out first before making it official?
Before transferring a share, a person should at the very least demonstrate the ability to manage it; only then should a written agreement be drawn up to ensure the collaboration becomes mutually beneficial.
That two-step approach — prove capability first, formalize with an agreement second — protects both sides well. Sounds like you're not in a rush to lock anyone in prematurely, which is probably the safer path long-term.
Before you give anyone the co-founder title, run a 90-day paid trial with one metric attached: weekly active shoppers or activated referrals, not content output. I have backed enough two-founder teams at Henson Venture Partners to know the split fails more often over pace than equity. The trial tells you both things at once, whether they can grow it and whether you can stand working together.
Thanks for the sound advice.
Respect for being clear that this is ownership, not a content freelancer gig. A lot of these posts blur that line.
One thing that might help the right people reply: what traction do you already have without a growth co-founder? Even rough numbers (users, deals claimed, partners live, retention) make it easier to judge whether the hard part is distribution or product-market fit.
Also worth stating upfront how you think about equity and time (full-time vs side, vesting, decision rights on growth spend). Serious growth people usually want that before a long call.
For deals/coupons specifically, the co-founder who already has a US/UK audience or affiliate relationships will probably move faster than a pure performance marketer starting from zero. The catalogue is the easy part. Trust and habit are the product.
If I hear of someone in that niche I will point them your way. Good luck finding a partner who wants the long game.
Thank you very much
"The hardest part of what you're describing isn't finding someone with the skills — it's finding someone who genuinely gets deal-seeker psychology. The trust gap between 'here's a code' and 'I always check this site first' is massive. What's been your biggest surprise about how users actually discover and share deals so far?"
I agree with you.