I'm Subanesh, and today I'm excited to share what I've been building.
Ziggers is a marketplace that helps businesses hire verified gig workers for temporary jobs like events, catering, retail, logistics, and more.
In India, most temporary hiring still happens through WhatsApp groups, phone calls, and referrals. It's messy, unreliable, and stressful for both businesses and workers.
I kept seeing the same problem:
Businesses struggling to find workers at the last minute.
Gig workers missing opportunities because they weren't in the "right" WhatsApp group.
No trust, no tracking, and no streamlined payment process.
So I decided to build Ziggers.
Post a gig in minutes.
Hire verified local gig workers.
Track attendance and job completion.
Secure payments after the work is done.
Build reputation through ratings and completed gigs.
We just launched our first version and are looking for honest feedback from founders, makers, business owners, and gig workers.
I'm not here to pretend we have everything figured out. We don't.
We're here to learn, iterate, and build something people genuinely need.
If you've built a marketplace before, I'd love to hear:
What was your biggest growth challenge?
How did you solve the cold-start problem?
What's one mistake I should avoid?
Looking forward to learning from this community. Thanks for having me! 🙌
The WhatsApp point is interesting because you're replacing something messy, but already deeply embedded in how these jobs get filled.
Curious what you've seen since launching — are businesses struggling more with finding enough workers, or with trusting the workers they can already find?
We've seen that trust is the bigger problem.
Finding workers isn't impossible because there are already thousands of WhatsApp groups. The real issue is that businesses have no way to verify who's joining. They don't know if a worker will actually show up, has the right experience, or has backed out of previous gigs.
That's where Ziggers comes in. Every worker is verified, employers can see ratings and work history, and we track attendance and completion. Instead of sending messages across 20 WhatsApp groups and hoping for the best, businesses can hire with confidence in a few taps.
Over time, we think replacing the trust layer is what will naturally replace the WhatsApp workflow.
I appreciate you unpacking that. The idea that Ziggers doesn't need to replace WhatsApp first, but can win by replacing the trust layer around it, is particularly interesting.
I'd be interested in continuing the conversation by email if you're open to it. What's the best email to reach you on?