Hey everyone 🖖🏻
In early 2019, I was flattered to get a once-in-a-lifetime opportunity.
I was hired by someone (a major shareholder) to replace the CEO to turn a startup around. And with 1 million in funding and the talents, I ended up building a new startup.
It was a tough journey because first I had to talk to and fire a lot of customers and employees to set us on a new path, then we had a new idea and was searching for product/market fit, then after the first 6 months, we had to pivot and restart ... all while I was learning as a first-time founder.
18 months went by and two months ago, while we had some growing traction during this COVID period, I decided it was time to put a "period" to this story because of various reasons. 💢💢
Even though it was a failure, I learned A TON. From user interviews to validation, from initial marketing to getting #1 positions for keywords, from fundraising to shareholding mess, from making slow decisions to regretting...
I love sharing throughout my career and I really want to share all I learned with everyone here, especially the first-time founders. I learned the hard way.
So I'm thinking - would people be interested in this story? In this crazy story, what do you want to learn so I can see whether I had been through and write about it? 😶 I wonder if I can "write in public".
P.S. because I wanted to tell unfiltered stories and learnings, I decided to create fictional characters (e.g. Jessica = me) and company instead of using real names. I think this is the right thing to do because I enjoyed working with all the people in this story.
Also, without real names and context, I'm not sure whether the community will find the learnings relatable or practical.
Anyway, cheers and would love to hear from you! Continue to stay healthy.