"I can 'prevent' emails going to spam." 😱

"I can 'prevent' emails going to spam." 😱

That's one of the biggest email marketing myths.

There will always be emails going to spam, no matter if you’re sending a one-to-one email personally or using an email tool / ESP to send bulk emails.

Even the biggest and most reputable ESPs have emails landing in spam, guaranteed.

There are thousands of signals mailbox providers (Gmail, Yahoo, Hotmail, etc) use to determine if an email message ends up in the spam folder or not.

Here are some best practices to REDUCE (not prevent) emails going to spam:

1/ Maintain a clean healthy list

2/ Don’t use false sender info

3/ Don’t use a misleading subject line

4/ Avoid spam-trigger words, ALL CAPS, and excessive exclamation marks

5/ Clean email content & minimal design

6/ Ask subscribers to add you to their address book

7/ Include a clear unsubscribe link and physical mailing address

8/ Reduce the possibility of people marking your emails as spam

9/ Good email marketing tool / ESP for deliverability

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Which one(s) do you use?