Today I did something uncomfortable: I left comments on 3 indie hackers' product pages asking them directly how they handle failed Stripe payments.
The 3 founders I reached out to:
My question to each: "How do you currently handle payment failures on the subscription side?"
Here's the uncomfortable truth I've learned building RecoverKit (tryrecoverkit.com/connect):
Most SaaS founders at $5k-$50k MRR have never audited their failed payment flow.
The math: at $17k MRR with 553 subscribers, you're statistically seeing 5-10 failed payments every month. Those customers don't cancel. They just disappear when Stripe's retry logic gives up — usually after 3-4 attempts over 1-2 weeks. With no dunning emails, that's $500-$1,500/month in silent churn.
A Day1/Day3/Day7 dunning sequence (3 emails, each with a different angle: "update your card," "your account is about to pause," "last chance before cancellation") recovers 40-60% of those before they churn.
I built RecoverKit to automate this. Connect your Stripe account in 30 seconds and it handles everything: tryrecoverkit.com/connect
If you have a Stripe subscription product and have never set up a dunning sequence — what's stopping you? (Genuinely curious — is it time? Not knowing where to start? Thinking Stripe's built-in retries are enough?)