I created a free sample of my $19 product — here's the strategy
the lead list wasnt selling. 45 IH posts, zero sales. so i changed the approach.
instead of asking strangers to pay $19 for data theyve never seen, i pulled 50 agencies out of the 798-contact list and made them completely free.
the logic
- free removes all friction
- if the data is good, people tell others
- anyone who downloads 50 and wants the rest will pay $19
- even if nobody pays, free downloads prove the funnel works
what the free sample contains
50 agencies across 44 countries. same quality as the paid list — agency name, verified email, website URL, region. CSV format.
i deliberately spread across many regions so you can evaluate geographic coverage.
where its listed
- gumroad: vemtrac.gumroad.com/l/blole (free, $0)
- landing page: added a green CTA banner on vemtrac-outreach.pages.dev/leads
- IH: posted about it with direct link
- every new IH post now mentions the free sample
what im watching
- download count (any download = funnel proof)
- conversion from free to paid
- comments/feedback about data quality
will post results once the data comes in.
grab the free sample: https://vemtrac.gumroad.com/l/blole
full list ($19): https://vemtrac-outreach.pages.dev/leads
