I created my first landing page - any feedback is helpful!

Hey Anthony,
The first impact is good: everybody gets interested in earning rewards and the design feels modern.
On the other hand, and maybe I'm not your persona, I don't understand what type of content I have to watch to get those rewards (or even if I may be interested in the content).
Besides that, I think you should have some kind of social proof (if you don't have customers and press mentions yet, get some other type of testimonials for instance). And you are repeating the 3 benefits in 2 sections of the page... Maybe you can pitch what users are experiencing right now (problem or old solution) and then the benefits of your product (why your solution is the best way to do something).
I hope it helps!
Cheers

Hi Anthony,

The landing page is quiet nicely done from the design perspective. I would that the audience is not being targeted in the right way.

People who are interested in watching live content want to chat, interact and be a part of community. They want to watch what they love (i.e. gaming, music, etc.) and have the opportunity to connect with the creators.

I would suggest to position the copy around the opportunity to connect with like minded people, chat with them and hang out with a creator who produces content you love.

The approach that you can use is that you can get them interested with the opportunity to connect with like-minded people and then wow them with the rewards.

The headline could be rephrased as: "Watch content from creators you love and earn rewards"

The primary goal should to be get people to be a part of it and the rewards should only be used as a secondary push.

Similarly, Sign Up is not a CTA that communicates with your audience. If you are looking for beta users, you can explicitly write "Sign up for Beta" or if you are looking for early users, "Sign up for early access".

If the content is behind a sign up wall then you can remove the search bar from the menu. Personally, I would suggest to make the content available to the visitor without having to sign up.

Similarly you can change the main points copy like:

• What You Can Do With Hypebility => What Hypebility lets you do ( giving them the power )
• Watch content from different creators => Watch content from creators you love
• Give creators your feedback => Chat with like minded people and connect with creators
• Earn rewards and win prizes => Earn rewards while enjoying

Last but not least, Hypebility seems like it's for everybody. Start with a niche. It can be chefs, travelers, gamers and then you can expand your circle. Starting your platform for one audience will give a better chance of getting more users in the early stage.

Hope you found it helpful!

I would love to know how you landed on this idea and the motivation behind it.