I did my MVP, Help with Idea Validation.
Hi Everyone,
I work as a full-time employee in HP as a privacy analyst. However, on my weekends I developed MatchKraft (www.matchkraft.com). MatchKraft matches similar company names in the cloud.
So far, without marketing, 20 persons on average enter my app per month (only half use the app and give me a review). With google ads, maybe I can get more users per month. By the way, I am doing zero money with this app right now.
Now, some users told me that the idea is good.
However, I don't know who is my final user. Is it a company or a normal person? Also, I don't know the market. I think the market for my product is very small because my product is too specific.
I think I need to sell the software to a company. However, selling software to a company is a difficult task hehe.
Any idea about what should I do? Any advice? Sometimes I feel that I need to give up this idea and start another project.
Thanks in advance.
Rene
That's awesome! The fact that it's organic interest means you're onto something, just need to hone in more. This is assuming you're excited about it, it's perfectly fine to move on from projects that feel like they're in limbo.
You're right to be thinking about it in terms of the final user, for an example I'd take a look at what Rahul did at Superhuman at a similar point you're in now (https://review.firstround.com/how-superhuman-built-an-engine-to-find-product-market-fit).
I would try to get more time with the people that used your software, understand the specific situation that led them to using it, how frequently they run into that problem, and how painful the problem is. Your ideal market could be something like a ETL consultant that's doing a high volume of projects for example. But in any case, you want to talk to people until you find the persona that's screaming "i've been looking for this for so long, this would make my life so much easier!" when they see what your tool does.
Small markets can be good, especially for business tools (also why many of them cost so much). Good luck!
Thanks for the answer. Yes the ETL scenario is a good example. I will talk with my users.
Great to hear, good luck!