I did SEO for a SaaS company for 12 months. Here's what actually moved the needle.

When I started working with a SaaS software dev company, their domain rating was 42. Organic traffic was inconsistent and they were invisible for any meaningful keywords.

12 months later: DR 57, doubled organic sessions.

Here's what worked and what didn't.

What worked:

Fixing technical foundations first. Crawl issues, indexing problems, schema errors. Nobody wants to hear this but you genuinely cannot rank a broken site. This alone took 2 months.

Content built around what their buyers actually search, not what sounded good in a brainstorm. Big difference.

Building topical authority in one niche before expanding. Most SaaS sites try to rank for everything and end up ranking for nothing.

What didn't work:

Publishing blog posts without a distribution plan. I wrote into the void for about 3 months before course correcting. Painful lesson.

Chasing high volume keywords too early. Long-tail first, then move up. Always.

The honest truth:

SEO for SaaS is slow for the first 3 months and then it compounds. Most founders give up right before it starts working.

Happy to answer any questions. What's been your biggest SEO challenge so far?